Direct design and build
You speak with who designs and publishes. No agency layers.
Freelance · Madrid and worldwide
Web design
A site that explains the offer, earns trust and converts — on PrestaShop, WordPress or Shopify, chosen for the business rather than the trend.
Recent public work: reparacionmovil.es · madridhiking.com
The difference
Web design that sells, not just “looks nice”
Hierarchy, visible CTAs, mobile first. The site has to produce contacts or orders.
Conversion first
Clear path to call, book or buy. Decoration comes after that path works.
Fast and clean
Weight under control and a crawlable structure — not a bloated theme.
You edit the daily bits
Services, photos, products — without booking me for every comma.
Ecommerce when you sell
PrestaShop or Shopify storefronts when the business is a catalogue.
Remote worldwide
Madrid base. English-first for international clients.
Technology
The right base for the business
I pick the CMS with you: speed, content control and maintenance cost.
Corporate website
Service sites that must be editable. WordPress when it fits — I do not force PrestaShop under a brochure.
Corporate website →PrestaShop storefront
Catalogue, checkout and product templates when you sell online.
PrestaShop stores →WordPress / WooCommerce
Content sites and shops. If WordPress is wrong for the catalogue, I say so.
WordPress developer →Shopify theme
Liquid and OS 2.0 sections when Shopify is already the home.
Shopify developer →
Proof
Design you can open live
PrestaShop · catalogue UX
reparacionmovil.es
Storefront designed around search, filters and product sheets that sell parts.
Shopify · multilingual
madridhiking.com
Theme and storefront work for a tourism brand that has to work in more than one language.
Process
From brief to a site you can edit
Brief
What you sell, to whom, and what the site must trigger (call, book, order).
Direction
Type, colour, page list and references that match the offer.
Staging
You see templates in a test environment before go-live.
CMS
Daily content in a panel you can use.
SEO + speed
Titles, structure, mobile. No invented scores.
Go-live
Publish, short handover, optional maintenance.
Investment
Quoted after the brief
Hourly extras are €30 + VAT where applicable. A new site is estimated after page count, CMS and whether ecommerce is involved. No fake design-package stickers.
- 1Type of site
Landing, corporate, or ecommerce storefront.
- 2Content
You supply copy/photos, or that work is extra.
- 3Functions
CMS, booking, catalogue, languages, integrations.
- 4Deadline
A launch window vs a phased project.
Questions
Web design FAQs
Do you design and develop?
Yes. For these platforms I prefer to implement the design I specify, so spacing and components survive contact with the CMS.
Can you work from a Figma file?
Yes, when the file maps cleanly to the platform. Some agency files assume a freedom PrestaShop or Shopify does not offer; I flag that early.
How is web design quoted?
After seeing content, platform and whether we start from an existing theme.
Do you provide photography?
Not by default. I can work with your assets and advise what is missing for mobile templates.
Next step
Need web design for a live business?
Send the URL or the page list. I say which platform fits and quote after that.