Technical SEO for PrestaShop catalogues

Freelance · Madrid and worldwide

SEO PrestaShop

Catalogues fail SEO when filters, duplicates and slow templates hide the products you want to rank. I work on those foundations first.

Indexation firstCategory templatesNo fake rankings
The problem

Why PrestaShop SEO is not “more blog posts”

Filters, combinations and pagination can bury the URLs that should rank.

URL

Duplicate category URLs

Layered navigation and sort parameters create index bloat if canonicals are wrong.

BOT

Crawl waste

Facets and session URLs eat crawl budget while products stay undiscovered.

TPL

Thin templates

Category H1s, titles and internal links have to exist on the theme merchants use.

MAP

Broken sitemaps

A sitemap that lists 404s or faceted junk trains Search Console the wrong way.

SPD

Slow categories

Core Web Vitals on listing pages are SEO and conversion, not a vanity metric.

1:1

Evidence first

I start from Search Console and the live routing, not from a keyword fantasy.

Deliverables

Technical SEO work on the store

Content only helps after Google can crawl the catalogue cleanly.

Indexation and canonicals

Robots, canonicals and parameter handling for categories and products.

Category and product templates

Title patterns, H1s, breadcrumbs and links that match how PrestaShop builds pages.

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Sitemaps and Search Console

Coverage, excluded URLs and what to fix versus what to ignore.

International URLs

Language folders and hreflang only when the store actually needs them.

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Performance overlap

Listing-page speed when it blocks ranking or conversion.

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Honest reporting

What changed and what we will not claim. No invented ranking packages.

How I work

A clear sequence before production

Audit

Live crawl, Search Console and template review.

Fix crawl

Duplicates, canonicals, robots and sitemaps first.

Templates

On-page patterns on the pages that sell.

Measure

Coverage and the URLs that matter — not a vanity dashboard.

Live stores

Work you can open in a browser

  • reparacionmovil.es

    PrestaShop catalogue, search and checkout for a live repair-parts store.

  • gsmsofia.com

    B2B PrestaShop catalogue with account pricing in production.

  • comastrial.com/shop

    Industrial ecommerce storefront built to take real orders.

  • irepairphone.es

    Service-led storefront with a catalogue the owner can keep updating.

Live ecommerce project
Investment

Quoted after I see the live site

Hourly work is €30 + VAT where applicable. Maintenance starts from €150/month. Larger builds are scoped after review — I do not invent package prices.

  1. Live site and version

    I quote after seeing the URL, platform version and how customised production is.

  2. Scope, not a package sticker

    Catalogue size, languages, payments and integrations change the work. There is no honest one-price store.

  3. Hourly vs closed quote

    Diagnosis is €30/h + VAT where applicable. Builds and migrations are scoped when the outcome is clear.

  4. What you send

    Public URL, the fault or goal, and screenshots if there is an error. No passwords in the first message.

Questions

PrestaShop SEO FAQs

Do you write all product descriptions?

Not by default. I can improve templates and advise structure. Full copywriting is quoted separately.

Is PrestaShop SEO different from WordPress SEO?

Yes. Catalogue URL rules, modules and filters are PrestaShop-specific.

Can SEO be included in a migration?

Yes. Redirects and sitemap checks should be part of any serious migration.

Do you guarantee rankings?

No. I work on crawlable structure, templates and measurable technical issues.

How much does PrestaShop SEO cost?

Diagnosis can be hourly at €30 + VAT where applicable. Ongoing SEO is quoted as a defined scope after the audit.

Next step

Request a PrestaShop SEO review

Send the store URL and Search Console access if you already have it. I report crawl, index and template issues before proposing content work.